INVEST IN THE SOUTH
price growth
House prices growth across South East 2025-2029 (JLL)
rental growth
Increase in rents 2025-2029 (JLL)
house prices higher than uk average
House prices 53% higher than the UK average (Savills)
INVEST IN brighton and hove’s future
Brighton and Hove is the fastest rising rents in England and Wales.
NATIONAL AND INTERNATIONAL COMPANIES NEARBY INCLUDE:
Brighton & Hove is a vibrant city known for its diverse community, unique retail and cultural offerings, and historic landmarks. As a hub of creativity and innovation, it boasts a thriving small-business economy and is increasingly attracting global investment.
Brighton & Hove, perfectly situated between the South Downs and the sea, is highly sought after by a wide range of tenants. With excellent transport links to London, it's increasingly popular among commuters who prefer coastal living while working in the capital.
Discover prime property investments in The South and capitalize on the city's growth potential.
the south DEVELOPMENTS
GOLDSTONE APARTMENTS
From £365,000
Summer 2026
20% Deposit Now
Up to 7.2% Yield
One of the UK’s most vibrant and welcoming cities: The Goldstone Apartments is part of the exciting regeneration of a dynamic new residential neighbourhood in Hove.
the triangle
From £225,000
Q2 2025
20% Deposit Now
Up to 6% Yield
The Triangle is a striking development of 99 apartments overlooking the River Stour and neighbouring Victoria Park in the boom town of Ashford, Kent.
WHY INVEST IN the south?
SEVERE UNDERSUPPLY & LIMITED LAND = HIGH VALUES
Brighton & Hove needs 40,000 new homes by 2040 – that’s 2,500 a year. Current delivery (just 1,075 in 2024) leaves a shortfall of 10,643 by 2029, fuelling long-term demand. Part of Brighton’s housing problem is its limited land, hemmed in by the sea and South Downs National Park, only 28.4% of the city is developed. With the lowest percentage of developable land in the South, scarcity ensures consistently high land and property values.
THRIVING JOBS MARKET
Financial Services is the second largest employment sector, accounting for 20% of the workforce. The city is renowned for its CreaTech sector which now brings in nearly as much revenue to the city as its tourism trade, over £1bn annually.
The Gatwick Diamond, an area home to 45,000 businesses, many of them in the Professional Services sector, is under a 30-minute commute.
WIDE RENTAL POOL
Repeatedly voted one of the best places to live in the UK and also one of the most Instagrammed places in the country, Brighton’s pace of life appeals to a cross-section of people. Its plentiful job opportunities attract young professionals, evidenced by Soho House opening a private members club there in 2022, its excellent schooling in both the state and independent sectors attracts families whilst its coastal appeal and proximity to the National Park attracts wealthy downsizers.
These three demographics, as well as the 38,000 student population, each exert their own pressure on the housing market.
ABOVE AVERAGE POPULATION GROWTH
The city’s population will grow 8.1% (2017–2030), with the 55+ age group up 33%. Wealthy downsizers and a booming digital/tech workforce (plus proximity to Gatwick) are combining to push up demand and property values.
SCHOOLING & UNIVERSITIES
Brighton is home to two top universities (University of Sussex and Brighton University) totalling 38,000 students and the area around The Goldstone Apartments is renowned for its schooling. There are SIX outstanding rated schools in the BN3 postcode – a huge driver of demand in the neighbourhood’s properties, both for rent and sale.
about rpa GROUP
REPEAT BUYERS
YEARS OF EXPERIENCE
PROPERTY SOLD VALUE
The RPA Group offer access to the best of UK property investment opportunities. With over 20 years of active experience in the market and £1.3 billion worth of property sold RPA and its expert staff provide clients on every continent well thought out and quality investment solutions.
We offer a full suite of services for property investors from sourcing and advising on the best locations, to providing assistance on the mortgages and lettings and management of the property. We are fully equipped to provide support throughout the purchase process and 65% of our clients buy more than one property with us as a result.